Be proud like a girl

Be proud like a girl

Since when has ‘like a girl’ become such a degrading, insulting term? Always’ latest ad tackled this problem in an attempt to bring a whole new meaning to the phrase. The term reflects a deep-rooted gender stereotype: a girl is always weak, useless like a joke. In the video, the …

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Be proud like a girl

Be proud like a girl

Since when has ‘like a girl’ become such a degrading, insulting term? Always’ latest ad tackled this problem in an attempt to bring a whole new meaning to the phrase. The term reflects a deep-rooted gender stereotype: a girl is always weak, useless like a joke. In the video, the …

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From Cannes Lion 2014: Chipotle’s Scarecrow

From Cannes Lion 2014: Chipotle’s Scarecrow

While the fast food industry has long been criticized for driving people into unhealthy eating habit, Chipotle’s recent campaign aims to differentiate itself as a fresh, natural and organic brand. Chipotle has long been labeled itself as a fast casual dining restaurant chain with the commitment to offer the consumers …

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Let It Shine. Let It Shine. Don’t Hide Your True Selves Anymore.

Let It Shine. Let It Shine. Don’t Hide Your True Selves Anymore.

If you’re a girl and have flaws on your appearance, chances are you will try everything to hide them away from everyone due to their social norms. That’s when make-up comes into play with the ‘conceal, don’t feel’ strategy. But Dermablend Professional knows it better. Being positioned as a corrective …

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Tiger Repositioning: Unleash Your Inner-Self

Tiger Repositioning: Unleash Your Inner-Self

Tiger is no beautiful stranger among Asian beer lovers. Nonetheless, they are losing their edge to other premium Western counterparts due to their audience’s preferences. Hence, in order to get back in the game, Tiger needs to capture young Asian consumers’ insights: bold and ambitious but trapped between traditional values …

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