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OMO Tet 2011
Omo, a detergent brand of Unilever, approached us with a brief for its annual Tet campaign. From our observation and research, a mini flash game was one of the best ways to interact with the customers, thus we developed an easy-to-play and interesting game to inspire user interaction. After launching, the campaign succeeded in getting the direct response from Omo consumers through online activities, also embracing the traditional Tet values in a meaningful and memorable way.Launch Site »