With more than 400 brands focused on health and wellbeing, no company touches so many people’s lives in so many different ways.
Rexona - Cuong nhiet bong da
800,000 Unique Visits in less than a month !
With the success of the Rexona 2010 World Cup campaign, Rexona was at it again with the upcoming SEA games. Rexona contacted us to help them out on something new and different. What we achieved in 2010 in 2 months, we were able to accomplish in just 1 month for the Rexona 2011 campaign.
Interactive Voice Response (IVR)
Using the celebrity status of Trang Nhung, we let users interact with her via Interactive Voice Response. Users were able to interact with her by entering their phone number when she asked on the homepage. Within a second or two, the user would then get a phone call from her and the experience moved to the mobile phone. Trang Nhung would dance and move accordingly to the users voice on the mobile phone.
Neat huh ?
We let users become a DJ on the Music Remixer page. re-defined sound effects and music were created to help with their masterpiece. Additionally, users were able to create custom sounds and add them to their DJ mix.