Make.believe stands for the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real. With this Photo Contest, we are showing people that there is a greater Sony. A Sony that creates experiences and sparks people's imagination.


THOUSANDS of photos are submitted and voted daily on the Make.Believe Facebook app which was localized for Singapore, Malaysia, Indonesia, Thailand, and the Philippines. A separate Microsite created

Take a look at what happened when Sofresh teamed up with MEC Global and Sony. While you're at it, go ahead and vote !

Launch Site »


  • Web Design
  • Interaction Design
  • Client-Side Development
  • Server-Side Development
  • Online Web Banners Design & Development
  • Quality Assurance and Deployment
  • Facebook App Development
  • Mobile Applications
  • Web Analytics

Working together with MEC Global in Singapore, our objective was to promote Make.Believe through digital imaging products via a photography contest across 6 SEA markets which would run for about 3-4 months. What we created was 5 Facebook Apps specifically for Singapore, Malaysia, Indonesia, Thailand, and the Philippines. A separate microsite was developed for Vietnam. Users were also able to access the photo contest on their mobile devices as we created a mobile browser version as well.

The Contest was based on 3 themes. A Dining, Fashion, and Entertainment theme. At the end of all 3 themes would be a grand event in Singapore to select the ultimate winner.

Launch Site »
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