PepsiCo's responsibility is to continually improve all aspects of the world in which we operate - environment, social, economic - creating a better tomorrow than today
LIVE LIFE LARGE with Sting's online contest. The hunt to find the one person that can really Live Life Large.
What Is This ?
A contest that not only invites consumers to live beyond the ordinary, but also educates them on what it means to Live Life Large.
However, instead of using the brand to call for consumers to act and participate, we rely on their most powerful sounding board - their friends and peers to do the job for us.
In essence, we get friends and peers to challenge and outdo each other to Live Life Large.
How It Works
Get users to encourage and challenge their friends to live life large by 'creating' and sending out a personalized interactive video.
Recipients can respond to the challenge by posting an idea or suggestion of how they can live life large.
The ideas can be recorded online or submitted via videos and seeded for voting.
Winning ideas are decided based on popularity and judges' discretion.
The challenger behind the winning idea also stands to win a token prize.