With more than 400 brands focused on health and wellbeing, no company touches so many people’s lives in so many different ways.
Sunlight, a household care brand of Unilever, came to us with a challenge: to leverage experience of housewives in Vietnam. In the form of dishwashing liquid, Sunlight wanted to make hygiene and cleanliness affordable for customers. Sofresh’s mission was to transform that spirit into digital platform. The website acted like a social hub, where many housewives could meet together and discuss how to take care of their family best. Focusing on safety and hygiene theme, our digital solution featured writing contest, quizzes and articles, enabling users to share their knowledge as well as get valuable information and real experience. Besides getting to know how to make the kitchen free of bacteria, users could also stand a chance to win attractive prizes from Unilever.Launch Site »