Pond's - Unexpected Romance

With more than 400 brands focused on health and wellbeing, no company touches so many people’s lives in so many different ways.

Ponds - Unexpected Romance

SERVICES UTILIZED

  • Creative Concepting & Strategic Planning
  • Web Development
  • Brand Strategy

As the pioneer of skin care, Pond's was facing the need to combat a perception that POND’S is a brand exclusively for mature ladies and to change it to a young, modern brand. To bring Pond's up to speed, we took their brand to the future, which was digital. Based on their brand positioning, which always talked about love and relationships, we asked ourselves one question: What if you could get your own personalized romantic video

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