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Aquafina is a famous pure water brand of Pepsico with the purpose of honoring the beauty of water, PepsiCo Company continues introducing “Aquafina Pure Fashion” contest with the theme ‘pure charm’.
We were tasked with promoting the Aquafina Pure Fashion show in the digital space and move the calling for participants online. We built a platform to invite young adults to create their own fashion design sketches as well as a photo upload mechanism for participants who wanted to sketch offline. The site showcased contestants' work such as sketches, prototypes, and finished designs as well as collecting votes from audiences and supporters.Launch Site »