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Nobody can deny that Love is the most incredible, powerful, life-changing force there is. To most people, loving out loud is loving people so loudly or so fully that they can feel your love in every cell of their body. And that is also the theme of the campaign run by Close up, a toothpaste brand of Unilever. We were approached to create a meaningful user experience around the brand’s spirit. After profound research and brainstorming, we came up with an interactive microsite, where users could send kisses to their loved ones and get the chance to go to the Close Up Valentine’s Day night bash themed “Love Out Loud”. At the event, 100 popular couples kissed at the same time to earn the title of “The Declaration of Love of the Century.”Launch Site »