Brand site is one of the most effective tools to communicate with customers in the digital space. Knowing that, Vietnamese consumer goods firm Diana came to us with a view to build a platform for their Bobby brand. From our own understanding and observation of the industry, we came up with a website built around responsive design and social content. This website acts as a channel for customers to integrate and learn about the product, the brand as well as knowledge about pregnancy. With lovely images and friendly interface, the website has delivered the communication message “Easy to wear and no leakage” successfully.