With more than 400 brands focused on health and wellbeing, no company touches so many people’s lives in so many different ways.
Clear is an anti-dandruff shampoo brand of Unilever. This time they asked us to launch a campaign targeting both men and women at different ages, in order to raise the brand awareness and product reputation. Knowing that gaming is the number one online activity, we decided to use gamification method to engage users with the product in a fun and memorable way. So the theme was “Challenge the helmet”, which asked players to do some fun and crazy things such as dancing hip hop with a helmet or wearing a helmet for 24 hours, to get points. With this campaign, we created a brand experience not only in the digital world, but also in real life – on the streets where users can easily be exposed to. The strong colors worked well with the design to enhance the challenging and adventurous spirit.Launch Site »